Strategies to Transform Volunteers into Donors

Dr. Sarah W. Mackey

give backAccording the Independent Sector, 42% of adults both give and volunteer to nonprofit organizations, as compared to merely 2% of adults who report only volunteering with nonprofit organizations. 1 Further, research shows that on average, households that volunteer give twice as much to nonprofits, as household that do not volunteer. 1   

With the national data showing volunteers are likely to also make a financial donation, and at higher levels than non-volunteers, check out these strategies to transform your organization’s volunteers into donors:

Collaborate Internally
Create collaboration between the volunteer and development departments in your nonprofit. Meet regularly to discuss the organization’s fundraising plan and develop a strategy to coordinate solicitations to volunteers.

Provide Comprehensive Volunteer Orientation
Educate your volunteers on your organization’s mission and vision. A comprehensive orientation allows volunteers to understand the issues your organization is addressing and all the ways they can contribute to helping the organization realize…

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