Long Live Brevity

Strategic Grantsmanship

Although it is often posited that online news and information have shortened the contemporary attention span, keeping the message short and to the point has long been a virtue in strategic communication. This is especially so in grant proposal writing, where page limits are enforced and formatting guidelines are so strict that there’s no room for fudging it by changing fonts, margins, etc. For some reason, page limits are the first thing many new grant proposal writers will ask me about, and I must confess—I follow, but do not worry about, page length guidelines. And the simple reason is this: These agencies and foundations have done this long enough to know how many pages it takes a good writer to get his or her point across to the reviewers. If you are clear about the point you are trying to make and knowledgeable about the topic, staying within the guidelines…

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