Over lunch this week someone suggested an analogy between building relationships and chess.I love chess (the most played ‘sport’ in the world by the way). So I listened.
As all good chess players will tell you, you need to think ahead. A good chess player can think upto 5 moves ahead and then plays their next move accordingly.
And so it is with building relationships with donors. You need to think ahead. Then it will become clear what your next action should be.
The point was well made by a few weeks ago by a speaker at the UK’s Institute of Fundraising Conference on major giving who was once told by a prospect “No one gives you a sparkly ring on the first date“.
Yet the pressure is on for fundraisers to deliver results now. And when the pressure is on that’s when it is all to easy…
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