DonorDreams Blog

swot1I’ve had SWOT on my mind a lot lately. For those of you who don’t know, this acronym is a planning term that stands for “Strengths-Weaknesses-Opportunities-Threats“. It is an exercise you go through during the assessment phase of whatever planning process you’re undertaking. If used correctly, it should provide you with a platform upon which to build your goals, objectives and action plans. Unfortunately, I see too many organizations “going through the motions” and under-utilizing this very powerful tool.

Not just for strategic planning

SWOT gets used a lot in strategic planning projects, but I see very few people employing this tool when working on a:

  • board development plan
  • marketing plan
  • resource development plan
  • individual giving campaign plan
  • program plan
  • facilities maintenance plan
  • capital improvement plan
  • business plan

Generally speaking, a SWOT analysis tells you what your organization has going for it and against it. From this perspective…

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