When resource development strategies are sluggish or failing, the first thing I do is analyze the level of commitment toward fundraising.
Successful fundraising for a nonprofit requires the full commitment of board members, the executive director, staff, and volunteer leadership. Without this commitment, it is very difficult to meet fundraising goals. People may say they are committed and that is good. What is more important is the extent to which people embody that commitment.
Consider the following. Do all leaders understand how much money the organization wants to raise, and what the funds will be used for? Can each articulate the impact the organization makes, and how it is unique? What about the strategic plan – do leaders understand the plan and how proposed fundraising ties to it? Does each believe the fundraising goal is achievable? Do leaders understand where the projected revenue will come from, and what plans are in place if initial solicitations are not successful?
What about their actions? Do your leaders embody integrity? Are they accountable? Do…
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