Don’t you want to advance your mission?

This is true – every word of it. This is one of those articles that needs to have key phrases built into a new Major Gifts staffer’s job description and/or employment contract. {theresa}

Clay Myers-Bowman

Why aren’t you building relationships with people who can significantly advance your mission?

One of the areas of concern I almost always encounter when I conduct a fundraising audit is a lack of sustained major gift cultivation and invitation. While major gift planning is often part of the organization’s history, 9 times out of 10 they have very little momentum and very little to show for it.

What is major gift planning? It’s a strategy that revolves around deliberately building solid relationships with your donors and prospects. The goal is to create honest and thoughtful conversations with people who can help you significantly advance your mission. And isn’t that what we all want?

A Major Gifts Officer is usually responsible for identification, cultivation, solicitation and stewardship of major gift prospects and donors. This has to be their only responsibility. If you give them anything more (helping with events, serving on…

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